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The Lord Is The Ultimate Upline: 'LuLaRich' With Ali Barthwell
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The Lord Is The Ultimate Upline: 'LuLaRich' With Ali Barthwell

The new docuseries got us talking about the white SAHM ideal, fatphobia, evangelizing for God and consumer goods, and capitalism as a pyramid scheme.
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After Emma and I watched “LuLaRich,” the new Amazon Prime series about the mostly imploded multilevel marketing company LuLaRoe and its oddball founders, DeAnne and Mark Stidham, all we wanted to do was talk about it. Ali Barthwell, the Emmy-nominated “Last Week Tonight” writer and Vulture recapper, felt the same way.

So we did a podcast for our beloved angel subscribers about it! We talked about everything pyramid-shaped (Christianity, racism, capitalism — oh, oops, the foundational principles of our whole society, wonder why things aren’t going so great), the whiteness of LuLaRoe and “LuLaRich,” recklessly bad fabric prints, and more. Please enjoy!

As a non-MLM joiner, LuLaRoe was always emblematic to me of something other than great leggings or an opportunity to get a down payment for a three-bedroom house. It represented the death of Facebook. When I joined Facebook on the cusp of my freshman year in college, social media seemed like a realm of sheer recreation. My peers and I were…

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Claire Fallon and Emma Gray obsessively analyze our cultural obsessions, from fashion trends to books to the buzziest scripted TV shows.