This week, we discuss two of the great homemaking influencers: Ballerina Farm (an unassuming tradwife Instagram icon), and Martha Stewart (a ruthless perfectionist and corporate mogul). In the midst of their recent moments in the cultural conversation — thanks to some high-profile interviews and a Netflix documentary, respectively — we were struck by how much overlap there is between these two women’s brands, and what has changed and stayed the same since Stewart’s time on top.
Ballerina Farm’s Hannah Neeleman has been on a media tour. She’s been posing as a blonde milkmaid on the old frontier for the cover of MAGA women’s mag Evie, and meanwhile she’s been telling the New York Times and Glamour that she’s actually not a traditional woman but an ambitious and successful entrepreneur. In the Evie photos she’s a reactionary’s wet dream, a model of how the future could resemble an imagined past when men were men an…
