The minute the beat drops on Sam Smith and Kim Petras’ “Unholy” during the opening scenes for Hulu’s “The Secret Lives of Mormon Wives,” you know you’re gonna be in for a god damn ride. The camera is trained on social media star Taylor Frankie Paul, a mother of two in her late 20s who is all hair extensions and highlights. She’s also the closest thing this series has to a protagonist. A producer asks a question to set the scene: “So tell us how a couple of Mormon moms, getting together, making TikToks, suddenly turns into this crazy swinging sex scandal?”
Mommy don’t know daddy’s getting hot / at the body shop / doing something unholy…
We then see eight beautiful women in matching pale blue coats, holding hands outside of the Mormon Temple in Provo, Utah. These are the women of MomTok, a content collective of Mormon and formerly Mormon moms who make a living for themselves and their families off of social media influencing and content creation.